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Chapter 7: Global city branding
Restricted access
Category:
Monograph Chapter
in A Research Agenda for Place Branding
Published:
22 Apr 2021
Collection:
Geography, Planning and Tourism 2021
Cover Handbook on Place Branding and Marketing
Handbook on Place Branding and Marketing
Edited by
Adriana Campelo
Place branding as an academic field is both challenging and under explored. In the face of an ever-expanding urban population, this Handbook addresses this knowledge deficit in order to illustrate how place branding can contribute to transforming urban agglomeration into sustainable and healthy areas.
Restricted access
Handbook
Published:
30 Jun 2017
DOI:
https://doi.org/10.4337/9781784718602
Collection:
Business 2017
Chapter 14: Trends and final remarks
Restricted access
Category:
Handbook Chapter
in Handbook on Place Branding and Marketing
Published:
30 Jun 2017
Collection:
Business 2017
Acknowledgement
Full access
Category:
Handbook Chapter
in Handbook on Place Branding and Marketing
Edited by
Adriana Campelo
Published:
30 Jun 2017
Collection:
Business 2017
Preface
Full access
Category:
Handbook Chapter
in Handbook on Place Branding and Marketing
Edited by
Adriana Campelo
Published:
30 Jun 2017
Collection:
Business 2017
Chapter 8: Smell it, taste it, hear it, touch it and see it to make sense of this place
Restricted access
Category:
Handbook Chapter
in Handbook on Place Branding and Marketing
Published:
30 Jun 2017
Collection:
Business 2017
Chapter 1: The state of the art: from country-of-origin to strategies for economic development
Full access
Category:
Handbook Chapter
in Handbook on Place Branding and Marketing
Published:
30 Jun 2017
Collection:
Business 2017
Chapter 5: Place brand meaning-making: culture, ethos and habitus
Restricted access
Category:
Handbook Chapter
in Handbook on Place Branding and Marketing
Published:
30 Jun 2017
Collection:
Business 2017