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Malin Brännback and Alan L. Carsrud

In this chapter we will argue that researchers have largely ignored the role of context when looking at entrepreneurial cognitions, intentions and motivations, by using various ‘control variables’ to eliminate what many perceive as ‘error variance’ but, which often have enormous impact on the workings of the entrepreneurial mind. To us the role of context must become a critical part of future work on entrepreneurial cognitions. Context and cognition are not two separate entities like micro and macro, but are intertwined.

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Malin Brännback and Alan L. Carsrud

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Edited by Malin Brännback and Alan L. Carsrud

A Research Agenda for Entrepreneurial Cognition and Intention suggests new directions and approaches to study the internal thought processes of entrepreneurs by examining areas that have been under-researched, ignored or overlooked.
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Edited by Alan Carsrud and Malin Brännback

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Edited by Alan Carsrud and Malin Brännback

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Edited by Alan Carsrud and Malin Brännback

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Edited by Alan Carsrud and Malin Brännback

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Edited by Alan Carsrud and Malin Brännback

This content is available to you

Edited by Alan Carsrud and Malin Brännback