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Andrew Maxwell

From the entrepreneur’s perspective, attracting investment from a business angel (BA) is not an easy task. Of course, there are many reasons for this. The chapter argues that entrepreneurs need to understand what drives BAs and how they make investment decisions. Such understanding will improve their prospects of raising finance. Thus, the aim of the chapter is to summarize and synthesize the research on the BA’s investment decisions. In particular, the author focuses on recent research that has explored the critical stage of the investment decision process when the entrepreneur and business angel first meet.