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Andrew Terry

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Andrew Sykes and Terry Allen

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Andrew Terry and Marko Grünhagen

Franchising is an international phenomenon which has long developed beyond its relatively humble origins in the US. It has expanded as a significant business activity into all regions of the world and is a key driver of internationalization in an increasingly integrated global economy. Franchising is not only an effective channel and key growth driver for enterprises looking to venture into international markets, but it also offers significant advantages to the host country providing an important means of economic, social and commercial development. The expansion of international franchise systems has also been the catalyst for the development of increasingly robust domestic franchise sectors. Franchising is a particularly important strategy in developing markets, many of which are in Asia – the region poised to dominate the global economy and which is home to a number of diverse, energetic and growing domestic franchise sectors. Asia has enthusiastically embraced franchising which is growing exponentially but is far from reaching its full potential. While some of the Asian economies were early adaptors to franchising – in particular South Korea and Japan where franchising is very firmly entrenched – the development of franchising in Southeast Asia, the focus of this chapter is, with the exception of Singapore, a much later development and is very much a work in progress. The growth and development of franchising in this region of the globe is, nevertheless, progressing strongly and every indicator points to significant growth of franchising as a means of economic and social development in the future.

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Edited by Frank Hoy, Rozenn Perrigot and Andrew Terry

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Edited by Frank Hoy, Rozenn Perrigot and Andrew Terry

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Frank Hoy, Rozenn Perrigot and Andrew Terry

This chapter begins with an overview of the significant role that the franchise model plays in the global economy. Despite the number of enterprises, volume of revenues generated, and jobs created, franchising has received relatively little attention in scholarly publications and in educational programmes. Prior literature reviews are cited, highlighting subjects that have received some attention. Brief previews of the other chapters in the Handbook are provided. The chapter and the entire Handbook are offered as encouragement for further research into franchising.

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Edited by Frank Hoy, Rozenn Perrigot and Andrew Terry

Franchising is one of the major engines of business expansion and job creation globally. The Handbook of Research on Franchising offers new insights into entrepreneurial behavior, organizational forms, regulation, internationalization, and other contemporary issues relating to this dynamic business strategy. The Handbook challenges both practitioners and scholars to give attention to the conclusions of scholarly research on this business model. Practitioners can benefit from the results of high quality scientific research, and scholars can find exciting opportunities for contributing to the body of knowledge of a subject that has not received sufficient attention in educational institutions.
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Andrew Terry, Cary Di Lernia and Rozenn Perrigot

The regulation of franchising presents real and significant challenges. Although most countries currently rely on underlying commercial laws of general application to all business activity to regulate their franchise sectors, there is a trend towards franchise-specific regulation to address the information and power imbalance that characterise the typical business format franchise relationship. While there is broad agreement that prior disclosure is the appropriate strategy to address the information imbalance, there is less consensus on the appropriate strategy to address the power imbalance. Good faith – an explicit obligation of most civil law jurisdictions, but not a principle of general application in common law jurisdictions – is increasingly proposed as an antidote to opportunistic conduct. This chapter addresses the development of good faith in civil law and common law jurisdictions and reviews current developments and research in relation to the efficacy of good faith as the appropriate tool to deliver equity and balance to the franchise relationship.