Narratives are fascinating creations that allow us to collect, analyze and interpret the stories people tell. Their high potential as an interpretive phenomenon is broadly acknowledged in different disciplines, even when their use appears fragmentary and insufficient. In organizations and management fields, scholars have used narratives to gather and qualify data. Furthermore, they appear quite appropriate for studying family businesses. Via a systematic literature review of top-notch family business articles with narratives during 1999–2018, the authors create a guideline for researchers who use this approach for their studies.