Non-governmental organizations (NGOs) in the field of human rights are seen as gatekeepers, watchdogs, lobbyists and even relief agents. Thus they often claim to make the world a less wicked place, and instead one that stands up against oppression. But today’s world of NGOs has changed, too, when promoting and advocating for human rights. Not only international human rights NGOs such as Amnesty International and Human Rights Watch, but also more so the millions of local donor- and issue-driven smaller organizations in the field – the human rights defenders, whistle-blowers and bloggers, and other non-governmental or civil society agents and actors – act global when referring to international human rights norms and standards, and act local when implementing them. This ‘glocal’ approach determines the success, failure and outcome of NGO’s works.