The aim of this original contribution is to present a model of institutional innovation and to apply it to tourism higher education. First, the concept of institutional innovation is introduced. Next, changes over the past five decades in tourism higher education and the curriculum are presented. They illustrate how innovations in tourism higher education have evolved in response to, but also in isolation from the larger society and socio-economic contexts in and by which tourism exists, which point to the presence and absence of institutional innovation. The model includes intuitive and strategic innovation approaches in tourism higher education and a juxtaposition of whether these approaches are aligned or detached. Offering a macro-perspective with innovative examples on tourism education and learning, this chapter dissects trends and issues for contemporary developments in tourism higher education by reference to the many contributions of this volume.