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David A. Hensher, Camila Balbontin, Chinh Q. Ho, Corinne Mulley, Rosário Macário and Anson Stewart

This chapter builds on research from Australia, published in 2015, extended by the results of a stated choice experiment in a number of countries (USA, France, Portugal, UK, in 2015) to investigate the drivers of community preferences for bus rapid transit (BRT) and light rail transit (LRT) and whether there exist country-specific modal preferences. Each choice scenario is conditioned on a given route length for new infrastructure but with different costs, reflecting different modal investment options for the same route length. It is important to identify the nature of the preference differences since this can be used to show how to target citizens to buy in to the choice of LRT or BRT in a particular setting. The chapter uses a community preference framework to show potential gains in public support for BRT over LRT through scenario analysis on attributes assessed in the choice games, together with voter experience with specific modes and socio-economic profiles.