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Angelo Riviezzo, Maria Rosaria Napolitano and Antonella Garofano

This study aims to discuss the actual commitment of Italian universities towards their ‘third mission’ by applying Critical Discourse Analysis. We focused on the texts published by the 84 Italian universities on their websites. First, we performed a lexical-statistical study of the texts with the main aim of observing the adopted terminology (vocabulary). Then we employed multidimensional statistic techniques in order to study the discursive practices and reconstruct the major models of sense behavior. Alongside this, we carried out an exploratory study of the social context to link the texts and the discursive practices to the background conditions. Our results seem to suggest that the new mission of the university does not yet represent a central theme in the discourse, neither in the social context nor within the universities. Moreover, there is some caution in using a rhetoric that celebrates the third mission and there is no evidence of a deliberated appropriation of a commercial vocabulary, as it happened in different social contexts. Key words: academic entrepreneurship; university mission; critical discourse analysis
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Angelo Riviezzo, Maria Rosaria Napolitano and Antonella Garofano

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Angelo Riviezzo and Antonella Garofano

The main aim of this study is to simultaneously investigate the impact of entrepreneurial orientation, market orientation and environmental conditions on international performance of SMEs. Moreover, the moderating role of domestic environment is examined, with the objective of gaining a greater understanding of whether certain environmental conditions may increase the significance of different strategic orientations. To this aim, we use survey data from 186 Italian SMEs operating in traditional manufacturing industries. Our results show that both entrepreneurial orientation and market orientation positively influence international performance of SMEs, while the relationship between domestic environment hostility and dynamism and international performance is negative. Furthermore, while the moderating influence of environmental characteristics on the relationship between EO and international performance is positive, the moderating influence of environmental characteristics on the relationship between MO and international performance is negative. Based on these results, domestic environment can be viewed as a contextual variable that is really critical in understanding the role of strategic and firm-level dimensions.