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  • Author or Editor: Antonia Correia x
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Antonia Correia and Metin Kozak

The pre-purchasing phase involves different kinds of browsing while the purchasing models of shopping behaviour consider both rational and more intuitive impulsive styles of making choices. This literature is built on the distinction between systematic processing model and those dependent on heuristics. Motivation, personal factors, emotions, enjoyment and involvement are all considered as determinants of tourists’ enthusiasm for shopping which is cast as behaviour occurring in multiple forms across the landscape of holiday taking.