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Carolin Brix-Asala, Arne Vilmar, Raja Usman Khalid and Stefan Seuring

Recent research in base-of-the-pyramid contexts emphasizes the need for inclusive approaches, where poor parts of the population are integrated into producer- or supplier-oriented solutions. Such supplier-related measures are explored in the example of the pineapple supply chain in Uganda. Based on field interviews, the interrelations among selected sustainable supplier management-related items are analysed. The concluding logic of ensuring minimum standards, creating win_win situations and avoiding trade-offs summarizes the expected outcomes of supplier management in a base-of-the-pyramid context. This should foster further research in developing economies.