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  • Author or Editor: Arthur J. Cropley x
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David H. Cropley and Arthur J. Cropley

In this chapter the authors introduce the Innovation Phase Model (IPM). The IPM is a measurement model that explains why and when seemingly exclusive states of the building blocks of Process, Person (motivation, properties, feelings), Product and Press – the 4Ps – shape or constrain innovation and firm performance.

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David H. Cropley, James C. Kaufman and Arthur J. Cropley