Online advertising has grown rapidly in recent years. The rise of this new form of advertising has generated a number of policy questions around privacy, the ability of local governments to regulate information, and antitrust in online markets. This chapter reviews three studies using a combination of field experiments and quasi-experimental variation to answer policy questions related to online advertising.
Shane Greenstein, Avi Goldfarb and Catherine Tucker
This authoritative research review will be an invaluable source of reference for students, academics and practitioners with an interest in the economics of digitisation and the digital economy.