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  • Author or Editor: Barbara Stöttinger x
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Barbara Stöttinger, Elfriede Penz and Ludovica Cesareo

We aim to shed light on the role of consumers and what can be done to make them stay away from these illegal business practices and win them over (again) to originals. Specifically, through bringing together the counterfeiting and the piracy literature and highlighting similarities rather than differences between the two product categories, we outline (1) how these consumer insights are already reflected in consumer-directed anti-counterfeiting measures (CAMs), (2) how effective these activities are, and (3) what can still be done in the fight against counterfeits and digital piracy.