Venture execution is thought to be an outside the classroom activity, but this perceptive has created a gap between entrepreneurship curriculum and new venture starts. This chapter explains how to incorporate venture execution into the entrepreneurship curriculum, and the benefit of doing so.
Eric Liguori, Birton Cowden and Giles Hertz
Those in entrepreneurship, as a discipline, fail to properly equip graduates with the sales acumen necessary for entrepreneurial success. While the critical importance of selling is widely accepted by entrepreneurship educators, it is reasonable to infer that less than 5 percent of entrepreneurship majors are ever exposed to any formal sales training. An Entrepreneurial Sales Skills Bootcamp (SOLD) was established in 2013 to address this deficiency. This chapter explains the nuts and bolts of the SOLD curriculum.
Birton Cowden, Mark Hiatt, James Swaim and Gregory Quinet
While MBA programs and corporations try to remain relevant in today's market, we submit a solution on the education front to combat this problem. We propose integrating effectuation decision models into MBA programs traditionally based on causal models. The trend towards disruptive and rapid transformations in businesses have forced some traditional MBA curriculums to increase entrepreneurship concepts and courses in their programs. We suggest that more entrepreneurship courses are not the answer; rather, we argue that effectuation decision-making concepts and models should be incorporated in all core courses in the MBA to provide learners with a framework to process disruptive ideas within their organizations.