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Brent Hanifl

This chapter provides an overview of the development of a major creative tourism initiative in Santa Fe, New Mexico, United States. It discusses research undertaken to identify the economic value of ‘creative tourism’ activity in Santa Fe; to assess the scope, nature, and extent of creative tourism activities in Santa Fe; to evaluate the characteristics of a thriving arts and culture sector to support creative tourism activities; and to identify and assess the economic value of creative tourism activities in Santa Fe.