There comes a time in the life of a management academic when a terrifying reality hits. It occurs sometime after you are hired but before your colleagues vote on your tenure and promotion. You took the job with a newly minted PhD, high hopes for the publication of your dissertation and a quiet contentment that comes with knowing you have embarked on a career path that is the envy of your industry colleagues. Somewhere around two years into the job, though, your dissertation has (hopefully) been published, perhaps a project you began in your PhD programme has also come to fruition, and then it happens: you realize that your tenure vote rests on the successful publication of a paper that you have not yet even started. Panic ensues.