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Chapter 15: Negotiating in BRICs: Business as Usual Isn’t
Camille P. Schuster
Restricted access
Category:
Monograph Chapter
in Emerging Economies and the Transformation of International Business
Camille P. Schuster
Published:
28 Nov 2006
Collection:
Business 2010 and before
Chapter 21: Introduction to a Global Scorecard: Industry Practice and International Implications
Camille P. Schuster
Restricted access
Category:
Handbook Chapter
in Handbook of Research in International Marketing
Camille P. Schuster
Published:
26 Sep 2003
Collection:
Business 2010 and before
Chapter 2: Cross-cultural marketing insights
Camille P. Schuster
Restricted access
Category:
Handbook Chapter
in Handbook on Cross-Cultural Marketing
Camille P. Schuster
Published:
15 Sep 2020
Collection:
Business 2020
Cover Handbook on Cross-Cultural Marketing
Handbook on Cross-Cultural Marketing
Edited by
Glen H. Brodowsky
and
Camille P. Schuster
This Handbook suggests future directions for cross-cultural marketing research in a rapidly evolving global environment. It builds upon existing models and topics and addresses the methodological challenges of cross-cultural research and provides applied examples spanning various methodologies as well as industry sectors and country settings. In addition, contributors present new paradigms for future research.
Restricted access
Handbook
Published:
15 Sep 2020
DOI:
https://doi.org/10.4337/9781788978545
Collection:
Business 2020
Chapter 5: Cross-cultural market and marketing research
Michael R. Czinkota
and
Camille P. Schuster
Restricted access
Category:
Handbook Chapter
in Handbook on Cross-Cultural Marketing
Michael R. Czinkota
and
Camille P. Schuster
Published:
15 Sep 2020
Collection:
Business 2020
Foreword
Full access
Category:
Handbook Chapter
in Handbook on Cross-Cultural Marketing
Edited by
Glen H. Brodowsky
and
Camille P. Schuster
Published:
15 Sep 2020
Collection:
Business 2020