You are looking at 1 - 1 of 1 items

  • Author or Editor: Caroline Verfuerth x
Clear All Modify Search
You do not have access to this content

Caroline Verfuerth and Diana Gregory-Smith

This chapter discusses the concept of ‘spillover’ and its various conceptualisations in pro-environmental behaviour research. It provides an overview of the current spillover literature and its relevance to environmentally friendly behaviours and the workplace. Different methodological approaches (quantitative, qualitative and mixed) used in past studies that investigated spillover effects, both between behaviours and between settings, are critically discussed. The chapter also considers the implications of both positive and negative spillover effects for social marketing campaigns and behaviour change programmes that promote pro-environmental behaviours in organisations.