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Carrie Pitzulo

In postwar America, sexual rebellion, change, and progress are associated with the late 1960s and the 1970s. But as this chapter demonstrates, the seeds of change were planted in the unlikeliest of places, amid the conservative 1950s. With his wildly popular Playboy magazine, Hugh Hefner claimed a position of leadership in the nation’s changing sexual culture. Advocating sympathy and tolerance for homosexuality, as well as women’s reproductive freedom, Hefner used his men’s magazine to advance a more equitable society.