Quantitative research requires considerable insights into theory, methods and reality. This chapter illustrates how a doctoral project using quantitative methods unfolds, from designing research taking into account complex relationships and selecting data collection techniques to optimise reliability, validity and generalisability, to using sophisticated software for data analysis and testing hypotheses.
Sameer Qaiyum and Catherine L. Wang
Maura Sheehan, Mark N.K. Saunders and Catherine L. Wang
This chapter provides an overview of the literature on improving survey response, focussing upon ways of tailoring the survey design to leverage potential respondents’ decision to participate, and uses a case study to examine an application of leverage-saliency theory. Techniques likely to be effective in maximising telephone survey participation in HRD research are detailed.