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  • Author or Editor: Cintya Lanchimba x
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Muriel Fadairo and Cintya Lanchimba

Based on a survey of the internationally diffused works, the chapter presents in the first place the state of research on franchising in Latin America. It then highlights the main current features and trends of franchising in Latin America, the aim being to provide an overview of the state of development of franchising in this subcontinent. The chapter underlines international differences, and discusses the role of macroeconomic determinants and of the institutional environment. Finally, some implications and avenues for further research are highlighted.