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  • Author or Editor: Dan H. Langerud x
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Dan H. Langerud and Peter J. Jordan

The Ford Motor Company has an iconic reputation that all started with Henry Ford and the introduction of the first affordable automobile to the general market, the Model T in 1908. The revolutionary large-scale mechanized mass production system that Henry Ford developed is still apparent in the global automobile industry today across the spectrum of manufacturers. The Ford Motor Company has existed and maintained its position as one of the top three US automakers for over a century, but not without challenges requiring organizational restructuring to address changes in the industry and in society. In 2006, Ford reported a loss of US$12.1 million, with US$5.8 million of that loss happening in the fourth quarter of the year. At this time, Ford’s market share had dropped from 25.7 percent in 1997 to 17.5 percent in 2006.