No amount of talking about leadership will help someone get better at the activity of leading others. We agree with this text’s premise of the “lived experience of leadership.” (See Chapter one). Leadership is like debate, football, cooking or any other learned activity. If your goal is to develop the requisite knowledge and skills of leaders, cognitive understanding is only one ingredient for success. In this chapter, we explore a new and innovative approach to developing leadership via the Collegiate Leadership Competition (CLC). The purpose of CLC is to create a dynamic leadership practice field where students (and their coaches) can apply what they are learning in a context that challenges and stretches them to the boundaries of their knowledge, skills, and abilities. This chapter highlights CLC’s approach to developing leadership capacity in students via the tenets of deliberate practice and concludes with key reflections and insights.