Mixed methods design can contribute great value to academic research. The purpose of this chapter is to share with readers an empirical HRD study which used both quantitative and qualitative methods as part of the research design. It discusses how the research was designed and implemented, why mixed methods suited the study and what critical insights emerged from the research.
Mark N.K. Saunders and David E. Gray
While the issue of gaining access to survey respondents is often considered in the research methods literature, the focus is usually on gaining cognitive access within a single organisation. In this chapter, based on our own experiences of conducting a UK national survey, we focus on difficulties associated with gaining physical access to respondents holding a particular role in a large number of organisations. Based on the challenges we eventually overcame, we make a number of key recommendations for researchers.