Research and development methods addressing interconnected products, services and experiences that are of particular relevance in tourism have to be consistently updated. One of the recently proposed approaches relates innovation and experience design aspects with touch points (Experiences through Design, Innovation and Touch points – EDIT). The aim of the chapter is to scrutinize innovations in tourism focusing on recently awarded innovations by the national innovation-supporting mechanism that is recognized by international institutions. Case study analysis serves to evaluate the applicability of the EDIT model for a more holistic understanding of the new realities at the ‘innovation crossroads’ – the contingency this book is targeting. The results of analysis provide deep insight into the innovation process in tourism relevant from the perspective of theoretical advancement and policy design.