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Denise Tsang

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Denise Tsang

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Denise Tsang

This chapter looks at the complexity of coordination involving the production and distribution of new television programme, video game and magazine that could be consumed online or via an internet download . It has utilized the theoretical underpinning of entrepreneurship and creativity to define entrepreneurial creativity as individuals specializing in making judgemental decisions to coordinate scarce commercial, artistic and technical resources with novelty and usefulness in order to produce new products.
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Denise Tsang

This chapter examines entrepreneurial creativity within video game, television and magazine production, highlighting the role of judgemental decisions towards resource coordination in the context of successful niche products from London.
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Denise Tsang

This chapter looks at case studies of Scottish game development firms to delve into the conception of new ideas, drawing from the economic, psychological and sociological approach to creativity.
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Denise Tsang

This chapter examines the conception of new ideas within the firm environment, focussing on the culture, structure and network among large UK game development firms. It includes global firm subsidiaries such as Rockstar North and Creative Assembly.
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Denise Tsang

Despite the presence of internal creative talents, video game, television and magazine producers have increasingly utilized outsourcing. This chapter highlights the local, regional and global project networks within micro, small and medium-size firms as well as global firms in the UK. Project networks contain firms that are “functionally and economically interdependent” but retain their “legal autonomy” and “organizational identity” (Sydow and Staber 2002). This chapter discusses the rationale for outsourcing creative inputs and provides industry examples of outsourcing in London and other emerging locations.
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Denise Tsang

This chapter examines how viral marketing facilitates the diffusion of Runescape and Angry Birds and how marketers manage their relationships with the users of these products.
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Denise Tsang

This chapter not only forms conclusions about the findings but also adopts a comparative approach and discusses the socio-economic implication of entrepreneurial creativity for the growth of the creative industry.