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Diane Nijs

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Edited by Diane Nijs

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Diane Nijs

Some of our most pressing societal innovation challenges today are complex innovation ecosystems. They ask for complementing conventional ‘expert innovation’ with ‘experience innovation’. This chapter articulates this urgently needed perspective and illustrates it with some concrete challenges we can easily relate to such as the challenge of the ever more deserted city centers. The chapter starts with the paradigm shift from closed to open innovation systems. It goes on to explain that, besides needing a new innovation discipline, which Lichtenstein (2014) calls generative emergence, we also need a new design discipline, which Nijs (2014) calls Imagineering. Imagineering uses a Creative Tension Engine (CTE) to trigger an engaging mind-shift that can set the stage for novelty to emerge in a self-organizing way. The argument is made that a CTE can act as an infrastructure to enable novelty to emerge on a micro-organizational level in a similar way to how the creative industries act at a macro level in society.

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Diane Nijs

This chapter answers the question: Why do we need new approaches such as Imagineering? The answer to this question turns out to be simple and clear: because with growing connectivity comes growing complexity. The chapter starts with an explanation of the difference between complicated and complex issues. Then it explains how hyperconnectivity brings forth not only VUCA (volatility, uncertainty, complexity and ambiguity) challenges but also important network opportunities, such as increasing the possibilities for value creation and enabling learning. The main part of this chapter focuses on the big shift in value creation in society and the opportunities that this brings for the operating logic. The implication is that we need to rethink marketing and managerial logic. There is an opportunity to reframe value creation from profit to purpose and to build better business for a better world. The chapter closes by reflecting on the complex innovation challenge that stems from this opportunity. We need new innovation logic!

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Diane Nijs

This chapter answers two questions: What is the new lens of complex living systems all about and how can it make us more effective innovators today? The chapter is designed to offer those new to complexity science a first understanding of the basic principles, processes, dynamics and implications for leadership and management. The chapter explains the concept of a worldview or lens and shows how they evolve in a very natural way using some well-known examples. The implications of this lens for management and leadership are then described, as well as the specific implications for complex innovation challenges. The chapter concludes by reflecting on the reasons why this lens is not more popular than it is, especially when it can make us more effective innovators. The theory is illustrated by two examples from the field of healthcare.

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Diane Nijs

This chapter answers the question: How can we design for generating new order in a system? Or, to put it in the language of complexity: How can we design for generative emergence? The chapter starts by making the case for extending conventional Design Thinking, using the insights of the cognitive psychologist Bruner, into our two modes of thought. It then shows how we can design in both modes. High Concept Thinking, which is well established in the creative industries, is introduced as a way of designing in the narrative mode. The chapter goes on to define conventional Design Thinking and Systems Thinking as a way to describe and illustrate the systemic design approach of Imagineering. The chapter concludes with a reflection on skills in the Age of Design.

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Diane Nijs

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Advanced Imagineering

Designing Innovation as Collective Creation

Edited by Diane Nijs

Articulating and illustrating how experience design can unlock experience innovation, this book offers a fresh perspective on effectuating corporate, public, social and whole system innovation by design. The book makes several contributions to the fields of innovation and design thinking by taking complexity science as its scientific point of reference. As such this is a highly provocative book for scholars, practitioners and students in the field of change and innovation.