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Doan Winkel and Jeff Vanevenhoven

Entrepreneurship faculty have long debated the most impactful means to facilitate experiential learning. Lean methodology offers a powerful framework to actively engage students in learning entrepreneurship. Launched in 2012, a teaching lean experiment has been evolving at Illinois State University (ISU) via an undergraduate three-credit entrepreneurship course. This chapter walks you through ISU’s lean methodology course.

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Doan Winkel, Justin Wilcox and Federico Mammano

Identifying, and testing, hidden assumptions is a critical skill for any entrepreneur. This fun and high energy exercise, which won the 2019 USASBE 3E Excellence in Entrepreneurial Exercises Award, utilizes children’s toothbrushes to help students see how easily they can make hidden assumptions that hinder the success of a project. Then the exercise introduces students to customer observations, a tool they can be used to mitigate the consequences of hidden assumptions. Overall, this is an engaging design thinking exercise that encourages students to assume less, and observe more.