This chapter focuses on two very different modes of interaction between parents and children in the context of watching TV. In order to make sense of this gender-based difference, cases of father–son and mother–daughter interaction in which gender-related practices are most prevalent are analysed in detail. The methodological strategy is to interpret how interactional processes become constructed in and through the participants’ turns. This data-driven strategy applies the principles and techniques of discourse analysis, conversation analysis and multimodal discourse analysis. The analysis reveals a clear difference between two kinds of interactional modes, which may be called masculine and feminine, in which also the variation of dialogical rhythm and volume level differ radically. From the point of view of a child, it is important that both feminine and masculine interaction in the context of watching TV generate meaningful togetherness between parents and children.
It is a common challenge in today’s families that children immerse themselves in media use and their parents try to motivate them to take responsibility for other important obligations. This chapter analyses the variation of the strategies parents and children are able to use when discussing the cessation or continuation of computer use. In order to identify the procedural features of the negotiations, the analysis focuses on one especially challenging negotiation process between a mother and her juvenile child. Both the parent’s and child’s participation are studied. The methodological approach combines the traditions of discourse analysis, frame analysis and conversation analysis. The aim is to examine the interaction progression as it unfolds turn by turn for the participants themselves. In order to analyse the variation in the participants’ strategies, the analysis explicates the positions that participants take and the frameworks they orient towards in the course of the interaction process.