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Eileen Mary Holowka

This chapter examines the work of feminist Instagram artists in order to address how online feminist communities interact with technology in regard to authenticity and affect. Drawing on Audrey Wollen’s “Sad Girl Theory” and Magdalena Olszanowski’s description of “sensorship,” Holowka discusses the ways in which Instagram serves as a platform for uniting disparate communities of new feminists who have reclaimed the selfie as a subversive act that considers emotion, particularly sadness, as a form of resistance. Holowka argues that self-images and other manifestations of feminism on social media can improve understanding of not only the importance of online feminism but also how platforms coded as “inauthentic” can be used to express significant and even “authentic” emotions and thereby create the possibility for social change through the empowerment and leadership of marginalized bodies.