Benchmarking oneself against the best-in-class offers valuable information. This chapter presents theoretical insights in the benchmarking process as well as guidelines on how to apply it in practice.
Elke Hermans, Elien Herregodts and Veerle Cops
Intergenerational holidays are holidays in which three or more generations travel together. As a result of several demographic trends and changes in travel behaviour, there has been a notable growth in intergenerational holidays during the last few years. for this chapter aims to gain more knowledge about the intergenerational traveller in Flanders (the upper part of Belgium) and investigates whether a specific offer by travel organizations for this type of holiday is an added value. The most important reason for selecting an intergenerational holiday is ‘being together’; and having shared moments outside the usual environment to create meaningful experiences. The disadvantage that has been mentioned most frequently by the respondents is ‘having to take others into account’ because everyone’s habits or agenda need to be considered.