BritCo is a British-owned multinational corporation operating in more than 170 countries. It is a former utility which was privatised in the UK in the 1980s. Since the early 1990s, BritCo has expanded into international markets. In 1990 for example, BritCo entered the Republic of Ireland (RoI) market through a joint commercial venture with an Irish semi-state company. While it recognizes unions in its UK (including Northern Ireland) bases, in non-UK sites, including the RoI, it operates on a non-union basis. BritCo management claim they exhibit many elements of what is called diffused ‘best practice’ HRM across its sites with a leading hand from the corporate HQ. Diffused arrangements include selective hiring, semi autonomous teams, performance-related pay, culture management, harmonisation, and training opportunities.