Frédéric Dimanche and Dominique Jolly
Frederic Dimanche and Lidia Andrades
This chapter addresses some of the main methodological issues that researchers need to address when conducting cross-cultural research. It first discusses the relative paucity of such studies in tourism before pointing out the major barriers to valid studies in cross-cultural contexts. The chapter provides methodological guidelines for students and confirmed researchers willing who investigate cross-cultural issues.