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Ronit Yitshaki and Fredric Kropp

Research in entrepreneurial motivation often suffers from narrow theoretical articulation and a lack of integration of the psychological, cognitive, and affective aspects. Over the past decade there has been renewed interest in affective components of entrepreneurial motivation including passion, compassion, and founder’s self- and social identities and the role they play in opportunity recognition and venture formation. This chapter provides a new understanding of entrepreneurial motivation based on an integrative review of cognitive and affective motivational constructs and opportunity recognition. We developed a process model and provide directions for future research.

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Fredric Kropp, Noel J. Lindsay and Gary Hancock