The chapter addresses a blind spot in innovation research by taking seriously ‘innovation fads’. ‘Innovation fads’, which here stem from ‘management fads’, comprise a theme capable of structuring an alternative view of innovation, far from pro-innovation bias. Specifically, the author deals with Jugaad Innovation and Reverse Innovation within the sphere of ‘frugal innovation’. Those offshoots of innovation are presented and criticized in line with social sciences criteria. The author provides a critique of these notions and analyses their (brief) success. The two main ideas discussed are that ‘innovation fads’ are an organizational phenomenon (they are sold and performs within multinationals through consultants) and are often the portrayal of an old phenomenon as something new.