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  • Author or Editor: Gabriele Troilo x
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Gabriele Troilo

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Gabriele Troilo

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Gabriele Troilo

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Gabriele Troilo

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Gabriele Troilo

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Gabriele Troilo

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Gabriele Troilo

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Gabriele Troilo

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Marketing Knowledge Management

Managing Knowledge in Market Oriented Companies

Gabriele Troilo

Gabriele Troilo explores the entire marketing knowledge management process from a unique perspective. He emphasises the fact that in today’s markets, competitive advantage is achieved by companies which are knowledge-based and market oriented.