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Gene Poor and Kirk Kern

Social media has evolved into an extremely powerful two-way marketing tool for business, industry and especially entrepreneurs. The power of social media lies in its ability to both engage and connect people who have similar interests and might otherwise never meet. In spite of nearly 20 years of development and incredible accomplishments, it is still in its infancy and in a constant state of flux. This chapter captures Bowling Green State University’s journey in incorporating social media in all aspects of their curriculum and activities.