Chapter 1 by Georges Enderle explicates some major perspectives of this book. It places, first, the question of ethical innovation in business and the economy in the contemporary context of globalization, sustainability, and financialization. It then discusses and clarifies the concepts of business ethics, innovation, and creativity. Thereafter, as innovation plays a central role in business and the economy, their purpose is defined as the creation of wealth in a comprehensive sense. The chapter concludes with an overview of the book and a short introduction to the subsequent chapters.