Chapter 1 by Georges Enderle explicates some major perspectives of this book. It places, first, the question of ethical innovation in business and the economy in the contemporary context of globalization, sustainability, and financialization. It then discusses and clarifies the concepts of business ethics, innovation, and creativity. Thereafter, as innovation plays a central role in business and the economy, their purpose is defined as the creation of wealth in a comprehensive sense. The chapter concludes with an overview of the book and a short introduction to the subsequent chapters.
Universities are not only institutions of higher education; they also constitute powerful economic actors not the least as buyers of products and services for their own use and for sale to their customers. A special category of the products are the clothes, sportswear, memorabilia and many other goods which carry – often conspicuously – the logo of the university. The chapter narrates the 20-plus year history of the search of the University of Notre Dame for its policy to promote corporate responsibility in its supply chains of Notre Dame trademark licensed products. It concludes with policy suggestions for other universities and outlines several research opportunities.