This chapter will use experience as a concept that connects tourists to destinations and explore how these connections exist within the tourism system and the pressures on this system. A tourism systems experience model will be used to identify a set of key dimensions that can be used to summarize previous relevant research in this area and to identify new directions for both future research and changing tourism practice to support greater sustainability. The chapter will provide a critical reflection on the changes needed in the way in which tourist experiences are developed and designed and the tourism research required to support these changes in practice.
Although ethical issues and challenges in research are numerous, the tourism literature, with the exception of some critical studies, has been mostly silent on this topic. This chapter sets out five core ethical principles, a set of research decisions and related ethical dilemmas that tourism researchers should address, and offers resources for responding to these challenges.