There is a growing interest in broadening the measurement scope of innovation to consider “creative” activities, suggesting that the usual indicators of innovation satisfy neither scholars nor policy makers. Conceptually, there is little difference between innovative and creative activity. However, it is difficult to know to what extent the current measures that capture innovation are relevant for creativity. Can the new measures for creativity benefit from the experience accumulated through R & D and innovation? Our chapter provides insights and lessons learned from using measures of innovative activities for scholars who are interested in capturing creative activities. We underscore the difficulties faced when measuring innovation and draw some parallels between these difficulties and the efforts undertaken to measure creativity.