Maria Lekakou, Ioannis Theotokas and Evangelia Stefanidaki
Corporate Social Responsibility (CSR) has been receiving increased attention over the last decades from companies, institutional bodies and scientists. Globalization and the continuously changing environment of market conditions affect companies’ performance and thus intensify their efforts to discover new sources of competitive advantage. Shipping companies and maritime services providers adopt and implement CSR strategies with the objective of attracting qualified personnel, improving safety and environmental performance and even improving corporate image at a regional and/or international level. These activities are the industry’s means of self-regulation; however, the percentage implementing CSR strategies compared to land-based industries remains low. Current research on the content of CSR in the shipping industry examines strategies, actions and programs from the company’s point of view and thus reflects the perspectives and beliefs of those who actually design CSR strategies. On the other hand there are those who are impacted by such initiatives, meaning the stakeholders of a company, and whose views and attitudes have not been at the center of relevant research. The aim of this chapter is to investigate the perceptions and views of the stakeholders as a tool for improving and redesigning the current content of the CSR strategy for the shipping industry.