You are looking at 1 - 4 of 4 items

  • Author or Editor: Jaideep Prabhu x
Clear All Modify Search
You do not have access to this content

Yasser Bhatti and Jaideep Prabhu

Amidst growing concern about inequality, there are calls for new ways to innovate to provide for more marginalized and underserved consumers globally. While individually the two concepts of social and frugal innovation have gained much prominence in practice and research, in this chapter the authors theoretically link the two to help increase our understanding of how to better achieve inclusive markets and societies both locally and globally. Social and frugal innovation independently seek to make the process and outcomes of innovation more economically and socially inclusive and sustainable, but together the sum of the two can be greater than the whole and can help us better tackle the problems that underpin Grand Challenges such as the Sustainable Development Goals. Accordingly, in this chapter, the authors discuss why social and frugal innovation are important together; where they find examples of such innovations; what the similarities and differences between the two are; and why a combined approach can solve the Grand Challenges of our time and improve social and economic inclusion sustainably around the world. The authors highlight opportunities for future research based on their model and discuss implications for research and practice. To outline key issues, they discuss substantive, conceptual and empirical concerns in linking frugal and social innovation through inclusion for both economic and social benefit. To capitalize on the potential intersection between social and frugal innovation, the authors invite researchers to advance theoretical and empirical studies and to practitioners and policy makers to harness hybrid models of innovation that can be instrumental in resolving the most pressing Grand Challenges globally.

You do not have access to this content

Eden Yin and Jaideep C. Prabhu

China and India are two of the world’s largest and fastest growing economies. Increasingly, these economies are moving from low-end manufacturing and services to being driven by innovation. This chapter reviews the innovation landscape of China and India and documents the innovation activities of multinationals and domestic firms in the two countries. It identifies similarities and differences in the innovation approaches of firms in these countries and ends with a discussion of the implications of innovation in China and India for research and practice. In terms of practice, the chapter considers how Western multinationals can address the challenges that China and India pose as these countries accelerate their focus on innovation.

You do not have access to this content

Gerard J. Tellis, Rajesh K. Chandy and Jaideep C. Prabhu