Community-Based Prevention Marketing (CBPM) for Policy Development is a unique blend of current streams of thought and action in public health that is responsive to calls for upstream social marketing strategies. It employs a social ecological perspective on change, uses an evidence-based and upstream approach to mobilize people into strategically focused actions, and applies social marketing principles to tailor relevant and feasible policy development at appropriate levels. This model builds upon and extends a number of strands of research in prevention, policy development and evaluation, and coalition action for policy implementation that complements work being done by universities, their community partners, and other research and community groups that are concerned with stemming the rise of obesity and other ‘wicked’ health problems. The results of the pilot test are described and have been incorporated into the development of a web-based training site to help coalitions and their research partners adopt CBPM-Policy Development to address their public health problems. However, not every coalition is ready to engage in CBPM-Policy Development. This process requires a well-functioning coalition, a strong leader, and access to marketing research experts.
Alyssa B. Mayer, R. Craig Lefebvre, Robert J. McDermott, Carol A. Bryant, Anita H. Courtney and James H. Lindenberger
James R. May and Erin Daly
Environmental constitutionalism is a new concept for protecting local and global environmental conditions by invoking national and subnational constitutional law. As constitution-drafters in all legal traditions commit to environmental stewardship, protection and sustainability, courts are increasingly called upon to vindicate protected environmental rights in both their substantive and their procedural aspects. Designed for judges, advocates, and policy-makers as well as scholars in the field, this research review discusses key writings on environmental constitutionalism from around the world, drawing attention to its contours, its challenges, and its potential for enhancing both environmental protection and constitutional governance in theory and context.
James R. May and Erin Daly
Unconventional shale gas development (also sometimes known as ‘hydrofracturing’ or ‘fracking’) invites new legal responses for fostering environmental protection and sustainability. Chief among these is environmental constitutionalism, in which a country or sub-national unit adopts explicit constitutional provisions that advance environmental outcomes, policies or procedures. This chapter examines how environmental constitutionalism might promote sustainable practices in unconventional shale gas development in the context of ten ‘good practices’, touching on text, implementation, adjudication and process, among other areas. It then contemplates how the recent court decision of Robinson Township et al. v. Commonwealth of Pennsylvania embodies these good practices in the context of controversial state action to promote unconventional shale gas development in the State of Pennsylvania in the United States. Section I provides a brief primer on unconventional shale gas development. Section II examines ten good practices in environmental constitutionalism, focusing on how these inform the sustainable development of unconventional shale gas. Section III then examines the extent to which Robinson Township embodies these good practices in context. We conclude that, fully realized, environmental constitutionalism can meaningfully contribute to sustainable practices in unconventional shale gas development.