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  • Author or Editor: Jeremy M. Wilson x
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Chapter 1: The brand protectors dilemma and the total business solution
Jeremy M. Wilson
Full access
Category:
Chapter
in Brand Protection and the Global Risk of Product Counterfeits
Jeremy M. Wilson
Published:
19 Jul 2022
Collection:
Business 2022
Chapter 15: Implementation of a total business solution for brand protection: core principles in theory and practice
Jeremy M. Wilson
Restricted access
Category:
Chapter
in Brand Protection and the Global Risk of Product Counterfeits
Jeremy M. Wilson
Published:
19 Jul 2022
Collection:
Business 2022
Chapter 6: Options for mitigating the risk of product counterfeits: lessons from research and practice
Jeremy M. Wilson
and
Clifford A. Grammich
Restricted access
Category:
Chapter
in Brand Protection and the Global Risk of Product Counterfeits
Jeremy M. Wilson
and
Clifford A. Grammich
Published:
19 Jul 2022
Collection:
Business 2022
Chapter 2: Building and optimizing a brand protection program: a total business solution model
Jeremy M. Wilson
and
Clifford A. Grammich
Restricted access
Category:
Chapter
in Brand Protection and the Global Risk of Product Counterfeits
Jeremy M. Wilson
and
Clifford A. Grammich
Published:
19 Jul 2022
Collection:
Business 2022
Chapter 5: Brand protection and organizational silos: integrating tactics and firm functions in the fight against counterfeits
Jeremy M. Wilson
and
Clifford A. Grammich
Restricted access
Category:
Chapter
in Brand Protection and the Global Risk of Product Counterfeits
Jeremy M. Wilson
and
Clifford A. Grammich
Published:
19 Jul 2022
Collection:
Business 2022
Chapter 2: Illicit trade in counterfeit products: an examination of the opportunity–risk connection
Brandon A. Sullivan
,
Jeremy M. Wilson
, and
Rodney Kinghorn
Restricted access
Category:
Handbook Chapter
in Handbook of Research on Counterfeiting and Illicit Trade
Brandon A. Sullivan
,
Jeremy M. Wilson
, and
Rodney Kinghorn
Published:
28 Jul 2017
Collection:
Social and Political Science 2017
Chapter 8: Counterfeiting and anti-counterfeiting costs: an application of cost of quality concepts
B. William Demeré
,
Karen L. Sedatole
, and
Jeremy M. Wilson
Restricted access
Category:
Chapter
in Brand Protection and the Global Risk of Product Counterfeits
B. William Demeré
,
Karen L. Sedatole
, and
Jeremy M. Wilson
Published:
19 Jul 2022
Collection:
Business 2022
Chapter 10: Determining the value of brand protection programs: identifying and assessing performance metrics in brand protection
Jeremy M. Wilson
,
Clifford A. Grammich
,
B. William Demeré
, and
Karen L. Sedatole
Restricted access
Category:
Chapter
in Brand Protection and the Global Risk of Product Counterfeits
Jeremy M. Wilson
,
Clifford A. Grammich
,
B. William Demeré
, and
Karen L. Sedatole
Published:
19 Jul 2022
Collection:
Business 2022
Chapter 7: Communicating the value of brand protection through a persuasive internal communications approach
Kami J. Silk
,
Brandon D.H. Thomas
,
Ashley Paintsil
, and
Jeremy M. Wilson
Restricted access
Category:
Chapter
in Brand Protection and the Global Risk of Product Counterfeits
Kami J. Silk
,
Brandon D.H. Thomas
,
Ashley Paintsil
, and
Jeremy M. Wilson
Published:
19 Jul 2022
Collection:
Business 2022