John Brazier and Jennifer Roberts
John Ishiyama and Robert G. Rodriguez
John Roberts and Denzil G. Fiebig
This chapter examines the use of choice models in marketing. After briefly describing the genesis of choice modeling, we introduce the two basic workhorses in choice modeling, the logit and probit models. We use these two models as a platform from which to show how additional phenomena can be introduced, including multistage decision processes, dynamic models, and heterogeneity. After a description of some more advanced models, we close by illustrating how these models may be used to provide insight to marketing managers by discussing a number of choice modeling applications.
John Stanley and Robert Pearce
John Callewaert and Robert W. Marans
The Sustainability Cultural Indicators Programme (SCIP) is a multi-year project designed to measure and track the culture of sustainability on the University of Michigan’s (U-M) Ann Arbor campus. To date, more than 20,000 U-M students and employees have completed SCIP questionnaires over the past four years. Fifteen key cultural sustainability indicators were developed to measure and track change over time for a range of campus sustainability topics. U-M offers two unique employee programmes to support the development of a culture of sustainability – the Planet Blue Ambassadors programme and the Sustainable Workplace Certification Programme. An overview of these programmes is offered along with an analysis of how SCIP results for programme participants compare to the general campus population. The chapter concludes with a summary of future plans for SCIP, opportunities for collaboration and a set of recommendations for practitioners.