You are looking at 1 - 10 of 22 items

  • Author or Editor: Jon Sundbo x
Clear All Modify Search
You do not have access to this content

Jon Sundbo, Donna Sundbo and Jan K. Jacobsen

You do not have access to this content

Jon Sundbo, Flemming Sørensen and Lars Fuglsang

This content is available to you

Per Darmer and Jon Sundbo

You do not have access to this content

Jon Sundbo and Peter Hagedorn-Rasmussen

You do not have access to this content

Edited by Jon Sundbo and Per Darmer

Creating Experiences in the Experience Economy focuses on the creation of experience from a business perspective. In doing so, the book establishes a more solid foundation for making better and more complex analyses of experience creation, paving the way for the development of analytically based and innovative experiences in experience firms and institutions. The contributors emphasise that experience creation is not an easy task with a straightforward formula and examine how marketed experiences are constructed, developed and innovated.
This content is available to you

Jon Sundbo and Flemming Sørensen

You do not have access to this content

Edited by Jon Sundbo and Flemming Sørensen

This illuminating Handbook presents the state-of-the-art in the scientific field of experience economy studies. It offers a rich and varied collection of contributions that discuss different issues of crucial importance for our understanding of the experience economy. Each chapter reflects diverse scientific viewpoints from disciplines including management, mainstream economics and sociology to provide a comprehensive overview.
This content is available to you

Edited by Jon Sundbo and Marja Toivonen

This content is available to you

Edited by Jon Sundbo and Marja Toivonen