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Jonathan Larwood and Graham Worton

This chapter provides an insight into the world of geology and the way geologists think and speak. Through geological ideas and connections, it will help the tourism professional develop fresh tourism offers, new storylines and themes, and the geological tour. Basic principles of geological investigation are introduced as fun and engaging ways to explore an area: geology as a science of observation that unlocks the earth’s past through a journey in time, and the connection that this brings to people, and the way we live and perceive the world around us are explained with practical examples from locations around the world. Case studies provided explore some early geological challenges (William Smith and the first geological map, steps towards an understanding of the age of the Earth and the order of events that shaped our world) and the application of simple geological principles, wherever you are (geology and the Industrial Revolution, the influence of geology on the city of Siena, and the dramatic geological world of Iceland).