The purpose of this chapter is to examine the main characteristics and benefits of mixed methods. The chapter aims to help tourism scholars to become more familiar with this approach, providing the literature base and examining two key aspects: why and how to use mixed methods. Several examples of mixed methods works in tourism are examined.
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- Author or Editor: Jorge Pereira-Moliner x
José F. Molina-Azorin, Xavier Font, María D. López-Gamero, Jorge Pereira-Moliner, Eva M. Pertusa-Ortega and Juan J. Tarí
Handbook Chapter
In Handbook of Research Methods for Tourism and Hospitality Management
Edited by Robin Nunkoo
- Published:
- 27 July 2018
Collection:
Business 2018