Peripheral municipalities are struggling with keeping communities and local economy at a viable level. At the same time, it is a paradox that in many regions such communities are highly attractive as tourist destinations. Studies from two Norwegian case-areas indicates that strategies for social and cultural entrepreneurship, may support community inspiration, optimism and creativity. This chapter has primarily a conceptual focus, aiming at exploring potential synergies of social interaction between residents and visitors in development of nature-based tourism. Based on literature and the empirical outcome from two workshops in Varanger and Trysil, we suggest that changing the tourism sector’s perspective from “destination” to “place” may support social resilience in a long-term sustainability perspective.